Set this date, because this year it’s going to be the opening day of the 8th edition of the Serious Game Expo. A fair that has been long awaited!

Is it still necessary to introduce the Serious Game Expo? Entirely dedicated to serious games, the event through its seven years of existence has become an event professionals of the sector shouldn’t ignore. Organised in Lyon by Imaginove -the local video games’ cluster- the fair welcomes each year more and more French and international experts around two guiding thread (this year: “human resources” and “marketing and communication” approach).

However (let’s stop the scandalmonger right in their tracks!), the 8th edition will indeed bring new elements. Among other things, for this edition of the event will be added an advergaming and social gaming dedicated space as well as an 18 conferences’ program on learning and communication.
Also, the SGE 2012 will widen its international orientation started on the previous edition. Buyers from Russian Railways or the Canadian Embassy were present last year, and the 2012 edition seems quite promising!

Before letting you go dive into the event’s official website, note that visitors that have made their reservations before Septembre 15th will benefit from a quite attractive 60 % discount. Thank you seriousgameblog.com to let us know this early!