Video games, new management and communication tool

Published on 04 Aug 2009

HALF OF THE CAC 40 COMPANIES USE “SERIOUS GAMES”

[...] In France, serious games appeared between 2003 and 2005 as personalised training tool or means of communication.“Video game has been poorly thought of for long time in France. Too violent, for boys only” reminds Sébastien Beck executive director of Dæsign. Professionals now see video games more and more as an efficient tool at the companies’ service. [...]

FRENCH ONLINE ARTICLE

One Response to “Video games, new management and communication tool”

  1. bluegger.com dit :

    Le jeu vidéo, nouvel outil de management et de communication…

    LA MOITIÉ DES ENTREPRISES DU CAC 40 UTILISENT DES « SERIOUS GAMES »

    En France, les serious games ont émergé entre 2003 et 2005, comme outils de formation personnalisée ou instruments de communication….

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